voice-over is a word that delineates an occasion when you hear someone talking but you can’t see them talking. So, you may class all radio work as a huge voiceover - or an amalgamation of voiceovers. Usually, they are used to talk about work done for radio and tv advertising, documentary work and internet work too. Voiceovers are a recording performed by a voice talent that gives life to characters, tells a story, guides you on a tour, or directs your telephone calls. Usually, professional voice talents are enthusiastic, funny, charming, are flexible, and interact well with other people. They have the ability to take direction or criticism from others and can interpret copy to sell a product, concept, or a message.
If you are trying to commercialise a project and decide that the way forward is to engage the services of gilt-edged voice talent, then you will obviously be looking for someone with skill and experience. You could go bargain-priced and ask a “friend” to do it, but it will cost you in lost sales compared to a professional voice over artist who will be a real supercharge to your selling campaign. Identify and search for the key traits that distinguish top drawer voiceover artists from the drab and mediocre.