At the recent Microsoft Founder’s Gala on Nov. 18 in Bellevue, Wash., Santa Barbara Medical Innovations, a company that’s goal is to produce innovative health products, and Erchonia, a laser distributor, were invited guests.
The party gave special recognition to members of the Microsoft community’s work on behalf of people in need around the world. It was in association with the Bill and Melinda Gates Foundation.
Among those is attendance was Rowland Hanson, chairman of Santa Barbara Medical Innovations and Global Business Development general manager for Erchonia. He is the founding and former vice president of corporate communications for Microsoft.
Hanson, widely accredited with developing the original branding and marketing strategy for Microsoft, helped name and launch the Windows platform. It was his strategy that laid the foundation for the brand dominance of Microsoft today, according to Santa Barbara Medical Innovations.
Santa Barbara Medical Innovations produces the Zerona laser. Zerona laser is the only proven, non invasive procedure that safely removes fat with zero pain and zero downtime.
Through participation in the gala and by the donation of wound healing lasers to healthcare organizations in emerging countries in Africa, Santa Barbara Medical Innovations and Erchonia have furthered its goal of establishing the credibility and use of low level laser technology in healthcare.
The event also recognized leading Zerona physician, Dr. Elizabeth VanderVeer from Portland, Ore. Dr. VanderVeer had the opportunity to meet with both Jeff Raikes (chief executive officer of the Gates Foundation), Bill Gates and Santa Barbara Medical Innovations Chairman, Rowland Hanson.