With the womens lingerie market crammed with a vast range of brands ranging from low cost and inexpensive to designer and couture designer, the battle for market share is actually now growing tougher. Buy the latest bikini top and bottoms online.
The female lingerie market including bikinis and knickers is worth over two billion pounds within Britain. With such a lucrative market the number of underwear brands who are using well known celebrity endorsements have grown in recent years. The most current female celebs to put their face and bodies to underwear brands include Mel B from the original Girl Power group the Spice Girls, Jordan and former singer Louise Redknapp.
Spice Girl Mel B signed a lucrative with brand Ultimo for a big half a million pounds. The gorgeous Melanie B has been working out in the gym to show off her six pack in the press photos for the new range of ultimo lingerie. She follows in other well known celebrity footsteps. Another famous celebrity that modeled for an underwear organisation is the beautiful Louise RedKnapp, she modeled for Triumph. The growth in lingerie sales for the bra brands using celebs to endorse their products have worked.
An endorsement will work well when the underwear firm matches itself up with a celebrity who has the same values and is a good match to the product and the womens underwear brands target consumers.
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