The ezPalm Blog

In the last article in this series we were looking at how to Pre-sell your visitors on doing business with you instead of your competitors and started to look at how you can use email to stay in constant contact with your customers.

The power of email communications is that you can send your email list messages targeted to their specific needs forever, FOR NO COST!

Then each fortnight or month when you send out your newsletter, write an article about one aspect of your Business, giving your readers good, solid information, with a text link at the end to a page selling a product or service related to the content of the article.

You can also include a special, limited time Coupon offering them something related to the article that has can be retrieved either online or in person at your store.

This ‘in context’ text link doesn’t look and feel to your readers like a typical ad, it’s more like a recommendation from a trusted friend (you), so your readers natural buying resistance is reduced and they are typically very receptive to your offers, especially if you have given them good information and have built up trust with them - your readers will feel like they know you and will take your recommendations easily without resistance.

You’re not selling them anything, you are simply making a recommendation as a trusted advisor…

You can promote many different products and services to your list of readers each time you publish your ezine, and every time you send it out to your list a small percentage of them will buy whatever it is that you offer them.

Once your theme based content website is at this stage and you are receiving some traffic and publishing your ezine, it pays to join some related Affiliate Programs as I mentioned above.

These are programs set up by merchants who will pay you a commission on sales of their products and services made by you which are tracked through your personalized tracking link.

Next, apply to Google for inclusion in their Adsense program. Adsense ads are those little boxes you might have seen on other websites that say ‘Ads by Google’ next to them.

Google pays you to have these ads on your website!

The registration process is simple and straight forward, as is putting the ads on your website. Adsense ads can bring anything from a few dollars to several thousands per month depending on your website traffic - it all depends on traffic. The more you have, the more money you make…

From here, there are many additional ways you can make money from your Local Business from your Theme Based Content Website.

So what is the next step you should take?

As I mentioned in the previous article, the easiest way to build a website that requires no knowledge of HTML, FTP, SEO, JavaScript, CGI (in other words, all the technical stuff that doesn’t make you any money!) is to use one of the many all in one website building tools available.

Make sure the one you choose it’s instantly accessible on the ‘net so you don’t have to wait to get started, comes complete with everything you need to build a website that works, requires no knowledge of anything remotely technical and doesn’t cost a fortune.

After you go through the process outlined above one step at a time, and depending on your available time, your website will be completed, ready to bring your local business Free, targeted prospects for whatever it is you sell.

Visitors who are hungry for the information and products you have for sale.

And finally, let’s go through the points I mentioned in part one of this article one at a time to recap what we have discussed and make sure I covered everything -

Would you like to have hundreds or thousands of new visitors calling in to your Business each week, spending their money with you?

By building your website right the first time, soon hundreds, then thousands of visitors will be reading your web pages every day, telling their friends about your website and acting on your recommendations.

Would you like to make hundreds of sales directly from your website 24 hours a day, 7 days a week. Then have the cash paid directly into your bank account, have no product to physically ship, and have an automated follow up system to sell additional products or services to those same customers indefinitely?

Your website is open all hours, giving people the information they need. You can sell products or services 24 hours a day without you having to be there to take the money. You can easily integrate third party payment services into your website so you don’t even have to be there to take your customer’s money.

You can also correspond with your ezine subscribers any time, telling them about special promotions and offers in addition to giving them great information that educates them on why they should give their Business to you.

In the next article in this series I’ll wrap everything up and share some final thoughts on how you can use your web presence to create a huge increase in your local business profits.

EXTRA! EXTRA! Read all about it.

“The Money Is In The… LIST!”

I bet you’ve heard this catch phrase once or twice while surfing around on the Internet.

I know I have.

But, the question that usually arises is… “How do I effectively build one that won’t cost me an arm and a leg in the process?”

Well, today’s your lucky day because I’m going to highlight 3 of the MOST powerful ways to build your targeted ‘Opt-In List’ by using the Power of ‘Viral Marketing’ as your engine.

And the best part about using these 3 ‘Viral’ methods I’m about to mention are… they cost virtually Nothing to produce, are Highly targeted, give You INSTANT Credibility and are in constant demand by website owners.

So, with that said, let’s move on to what these 3 ‘Viral’ methods are and how they will benefit you and your List Building efforts.

Method #1. Writing ‘Special Reports’.

- Special Reports work great because they allow you to go into more depth about the Topic or Problem in question where you’ll then be able to lead them to how your Product or Service(or Affiliate product) can fix there current problem.

- They give you Instant Credibility, which builds trust in your customer that you are knowlegdable in your industry.

- Website owners are always looking for quality **Free Stuff** to give away or offer to there Visitors and/or Subscribers.

This is where you could CASH-IN, especially if you make your special report ‘Brandable’. This gives the website owner even MORE incentive to give your Freebie away if they can make Money in the process.

- And your Contact Information will always be inside, no matter what. Meaning, as your report is being passed around the Internet you’ll always be able to lead your potential customer back to your website where they could sign-up for your newsletter and/or read up more about your Products or Services you offer.

Method #2. Putting Together A ‘Free eBook’.

- Free eBooks work great as well and have the same benefits as I outlined through the special report.

The only difference using this approach is, you can put together a free ebook in less time then it would take to produce your special report simply because it doesn’t even have to be your own material inside, it can be someone else’s.

Just make sure you put together a free ebook with quality information inside.

- And they also allow you to target more then one Product or Service inside because free ebooks are usually a compilation of related articles targetting a particular problem leaving you room to diversify.

Method #3. Writing ‘Articles’.

- Writing Articles is probably ONE of the Best and Most Effective Ways to produce a wave of Viral traffic to your website because every website owner needs FRESH content to feed to there visitors and/or subscribers.

- They also allow you to Target your audience’s problem specifically that they’re dealing with.

- And at the end of the article you have a spot called the ‘Resource Box’ to insert your personal Bio and/or Website information.

Just imagine if your article were to be picked up by some Newsletter Editor with a large list or High Traffic website and they use it as a ‘Featured Article’ in there publication, you could see an INSTANT Surge of targeted traffic to your website overnight.

That’s where your ‘Resource Box’ comes in.(Take a look at how mine is formatted at the end of this article.)

Well, that about sums it up for the 3 MOST powerful ‘Viral Marketing’ methods being used today by most Internet marketers, and for good reason, because they work.

Now, with all that said, what do these 3 ‘Viral’ methods all have in common that’ll put your List Building efforts on ‘Auto-Pilot’?

- They’re in HIGH demand by website owners.

- They’re HIGHLY Targeted.

- They give You INSTANT Credibility in your industry.

- They have YOUR Contact Details leading to Your website.

…and Most important of all, they’re all FREE!

Just think for a minute, by using only ONE of these methods listed above, how it could put your Opt-In list building efforts on ‘Auto-Pilot’.

This article represents just a summarized version of all the different List Building techniques available online, But, in my opinion, these 3 are the most effective.

Want to get MORE ‘Insider’ marketing Secrets on How-To drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine at — internet marketing

1. In the Chamber of The Duchesse.

The Duchesse Frantouse mooned over her fate. Rapunzel had her Rumpelstiltskin, Juliet had Romeo, Don Quixote had his Rocinante, but whom had the Duchesse? Duke Snoutfare was whom, and he was wont to starve her or lock her in her chamber. She was so young and so beautiful. It was too, too bitter. Snortafeu, her nose-ferret, too betrayed her with the typical little black eyes and buttery nose of a female nose-ferret. The Duchesse could rely on only one person; her dear young nursemaid and confidante Nam Nam Chattering. Sad to say, Nam Nam had problems of her own. Nam Nam Chattering always spoke in a voice barely audible, her tiny cup-shaped hand held frozen in front of her mouth, eyes darting about. –Milady I desperately need 600 cluckats because it’s ever so important that I get them right now so as to pay my debt to Lacruda the Lowly Liegelord of Chelm or all is lost. –Chelm? You mean Fleghm of course. Never fear Nam Nam, I shall will it to you. Now let me tell you my problems. –But Madame I need it now I cannot wait until you die it is a matter of utmost oh-my-goodness. –Oh Chatters, I don’t have to die to will something to you. The cluckats are yours. Get them from Shinglevan. Now, I’m having this fret about… –Pardon Mum if I schreck you say that Shinglevan will stake me? –Here, you shall give this bit of garlic toast to him, he will obey. –I will if you say to but I don’t think he shall do it. — Shush, if you’re not going to listen to my woes, get tea. –Hmm tea dumb tea if you ask me. –Off with your headstrong ways. Get! Warmunuf Potheen the Tea Officer silently slithered in and served. The Duchesse sipped in sad solemnity. Countess Buttery-nose Snortafeu the ferret snuffled around under the dust ruffles and settled in on a warm slipper and halfway closed her beady eyes.

2. At the Treasury.

Nam Nam Chattering adjusted her lace cap, whimpered up to face Shinglevan with the bit of garlic toast in her cupped hand, left shoulder hunched, and broke the news about the money to him. –Oh Cushinglee Saints Peter and Christopher, Chattering, how did you manage to build up such an obligation? And, by the way, if you can spare a few moments, I have a number of complaints I would like to tell you about. Perhaps you can speak with the Duchesse. –No time now Sir I couldn’t help it Sir it’s me brother’s nubbins you see. –Oh Pitiful Martyrs, what’s nubbins to do with it? –Well you see Sir them nubbins keeps comin’ back and he has to go to the witches to get ‘em taken off and them nubbins they won’t hardly leave and I has to pay them witches for every time we go and we couldn’t pay the last six times and so I had to borrow from Lacruda the Lowly Liegelord of Fleghm that’s what it is you see Sir. –Oh Rusty Forks and Spoons, whatever it is I suppose that it is none of my business. You must be thinking of Chelm my dear. Since you have brought the Sacred Garlic Toast, I am compelled to concede to you the shekels. Just a few minutes of your time, I have only twelve worries to impart. –I’ll be needing it in cluckats if it’s all the same to you Sir. Shinglevan curled a lip and handed over the cash. Nam Nam adjusted her lace cap and tiptoed off to pay up.

3. At the Brewery.

Nam Nam Chattering picked a piece of mistletoe as she wended through the Witchforest. Soon enough she found the keeper of the cauldron and got permission to see Witch One. –Oh Witch One I have the cluckats which I owe to Lacruda the Lowly Liegelord of Chelm but I am afraid of him do you suppose you could pass them on to him if it doesn’t inconvenience your witching if it please your witchness? –Ah, the little nubbins girl! Thanks, I’ll take these coins and return them to Lacruda the Lowly where they belong. He lives in Fleghm, by the way. How’s brother Skinrah today? –Oh just fine Witch One thank you I’ll be off now. –I was hoping you would stay for a bit of tea. Witch Two is stewing a brew right now, and there are some matters that have been upsetting me lately regarding the treatment of witches in this Dukery and I would like to have you speak to your mistress about them. –Best I be gettin’ back as the Duchesse you know is a fusspot you knew that about her didn’t you know it? –Yes Nam Nam, away you go then. Witch One waved goodbye first.

4. Behind a Bush.

–Well, well, well, I do believe I have the pleasure of espying Nam Nam Chattering walking alone in this forbidding forest. –Yep, that’s who it is. Why should that interest varlots like us? She will have neither shekels nor cluckats. –Ah, Friendel, you forget that she has the ear of the Duchesse! –I remember that it is not a very big ear, Keerah, and almost all gristle. –That is indubitable. Perhaps we should kidnap the whole chicken, dear Friendel. –Chicken?

5. Along a Wooded Path.

–Well looky here, I do believe I have the pleasure of crossing paths with the ever lovely Nam Nam Chattering, handmaiden to the Duchesse Frantouse. How fares the great, if small, Lady kept in her keep? –Uh oh varlots mind your caution you two remember that I have a quite large brother from Fleghm who can knock you all to pieces. –Ah, yes, the very large brother. Surely you are thinking of Chelm. I heard through eavesdropping on the witches that he is full of nubbins. –Not today not today I’m late I’m late out of my way. With little further conversation the vandals swamped Nam Nam with a gunny sack and trundled her off to their kidnapping cottage in the French foreign region where she would be free to scream, though that would have surprised even her.

6. In the Chamber of The Duchesse Again.

–Mung, Shung and Shinny! Where is that nattering Nam Nam. Out jabbering somewhere, no doubt. Hark! What knight on yonder donkey looms. Ho, he knocks upon my portcullis. He enters, he sees steps, he goes up, he approaches mine own cold cold hearth. Tap. –Milady, forsooth methinks I come a-bearing ill woe betides. –News? –Nam Nam Chattering is carried away. –Yes, she can be enthusiastic, can’t she? –What I mean is that abductors have snatched her. –Oh my, can’t have that. What shall I do, what shall I do? –I fear they have vulgar intentions Milady. They have illustrated their demands by sending along a book of kills they might employ if they don’t get their way. –Frogs in the crabgrass! What do they want? –You. –Me? –Actually, they want the dukedom. They think that to rescue Nam Nam, you will give yourself up to them, then they will be able to hold up Duke Snoutfare who will give them the fief. –Ha! –Precisely. The no bull duke would not part with a comb much less the clippings from his fingernails or a castle and grounds. They have overstepped. –You go tell them to let Nam Nam loose and I will try to persuade the duke to overlook their stepoverage. –I fanfare forth.

7. In the Duke’s Offices.

Duke Snoutfare put one foot upon the leathern ottoman, then the other foot up and first foot down. He did this over and over as was his way when pondering serious affairs. –So, Frantouse, my unnecessary but nearby love, it appears that you have lost what sense you once had. I do not fathom the depth of your argument. I say knots to them. Nam Nam is not even numnum, what do I care? –It is true that you have never been a kind person, nor a generous one, nor a nice one. Best I stop there. I appeal then to your greed, avarice, venality and torpor. These bold varlots could, after all, be squashed into service as tax collectors and we could snatch back Nam Nam. What say? –The customary term is ‘pressed into service,’ but I rather like ’squashed’ now that you put it that way. Send for the pressers.

8. At the Kidnappery.

–I do believe I have the pleasure of espying a messenger, Friendel. No, it’s a gang of pressers. –Ill is boding again, Keerah, let us evacuate the premises. –Wait, they are sporting the green raiment of friendliness. –Oh yeah, friendliness, green raiment, I depart hencewith. –Too late now, they’re here. –We bring you greetings from Duke Snoutfare and an offer. You can accept being pressed into service as tax collectors, or we will squash you. Do you have a preference? What say you? –Pressed! Pressed! –You are so impressed.

9. In the Chamber of The Duchesse Once More.

–So Nam Nam, pretty neat rescue eh? Nam Nam Chattering adjusted her lace cap, placed her tiny cup-shaped hand in front of her mouth, and spoke in a barely audible voice. –Well all I can say is that you could have at least had them untie me before carrying me back wholesale by them smelly pressers and I don’t never want to see that forest no more and if nubbins comes back I don’t care I won’t do it and that goes for your old nose-ferret too. Snortafeu nuzzled the slipper further underneath the dust-ruffles, munched on a fly, tilted her head slightly toward the Northwest and sighed into a light snore.

The End

If you’re ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas. You can quickly gain the status of an expert in your field when you are able to present your ideas effectively.

Although many things go into giving a successful talk, I’d like to focus on one area that is very easy to apply - using body movements and gestures. When you use body movements and gestures appropriately, your presentation takes on a certain sense of aliveness that is often hard to accomplish when you use words alone.

Harness the Power of Gestures

Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your entire body. They help to support or reinforce a particular thought or emotion. If our gestures support our statements, we are communicating with a second sense. People tend to understand and remember messages better when more than one sense is reached.

Winston Churchill was a master at using gestures to powerfully bring home his point. During World War II, Churchill rallied the citizens of Great Britain to continue their fight against overwhelming odds. He often visited the neighborhoods of London, which had been devastated by bombs and walked through them with his fingers held up in the sign of a “V”. This victory sign accompanied his famous message, “Never give in. Never, never, never give in.” This gesture so powerfully communicated Churchill’s message that soon people gained greater resolve to continue fighting whenever they saw the victory sign.

Another reason that using appropriate gestures is so critical to your presentation is that communication does not just consist of words. Less than 10% of the words we use in speaking gets through to others. On the other hand, over 55% of our body language is communicated to others very clearly. Whether you are trying to sell your product or service to a client or you are trying to persuade a group of people to change their behavior, it is critical that your words and gestures match. Many people have sabotaged their messages because their words were saying one thing, while their bodies were saying the exact opposite.

Can you think of a time when someone told you that he would be able to do something while his head was shaking no? Which did you believe, the words or the gesture? When your body movements are congruent with your words, your message will have a very powerful impact on your audience.

Make the Most Out of Movements

People will begin to make judgments about you as soon as you stand up. The time to begin using effective body movements is when you walk to your position in front of a group. Stand up tall and walk with a strong posture. Let your body communicate that you have something important to say and the audience needs to hear it. If your posture is slouched, they will feel that you aren’t convinced about your message and they will begin doubting you before you have uttered a single word.

When you get to the front, take a deep breath, calmly look at your entire audience and smile. One of the biggest mistakes presenters make is to begin talking as soon as they get up to the front, or even worse, as they are walking there. When you take time to look at your audience before you speak, you begin to establish that critical connection with them. You also give the audience sufficient time to focus on you and what you are about to say.

Look directly at the faces of your audience members, not over their heads. Eye contact is one of the most important aspects of speaking. An easy way to get over stage fright is to look at the faces of individual audience members and just talk to that one person instead of the entire audience. Rotate the people you talk to - someone on the left, someone towards the middle, a person on the right, someone in the front, etc. This will help you maintain rapport with the entire group, while allowing you to feel at ease.

A further advantage of maintaining good eye contact is that it will help you gauge how your message is coming across to the group. If you are trying to explain something and members of the audience give you blank stares, then you need to adjust your words so they can better understand you.

Use Conversational Gestures

Like Winston Churchill, you should strive to incorporate gestures into your talk. People naturally use gestures in conversations. They are not on the spot, so they easily move their arms and hands and make facial expressions to illustrate the points they are trying to make. However, an amazing thing happens when people stand up in front of a group to speak. They suddenly think, “Oh no! What am I going to do with these things attached to my shoulders?” and they either don’t move them at all or they move them awkwardly. Gestures should be a natural extension of who we are. Presenters should strive to be themselves. They should be as spontaneous with their movements as if they were talking to their family or friends.

Practice Makes Natural

A good way to be comfortable with gestures is to know your speech well. Several of the most outstanding speakers offer the same piece of advice: “The key to effectively using gestures is to know your material so well, to be so well prepared, that your gestures will flow naturally.” Practice your speech and know it well so that you can enjoy sharing your message with others.

Become a master at using your body to support your words. Have fun with gestures, be yourself, and you will certainly present your message with power and pizzazz.

About The Author

Della Menechella is a speaker, author, and trainer who inspires people to achieve greater success from the inside out. She is a contributing author to Thriving in the Midst of Change and the author of the videotape The Twelve Commandments of Goal Setting. She can be reached at della@dellamenechella.com. Subscribe to free Peak Performance Pointers e-zine - send blank e-mail to mailto:subscribe@dellamenechella.com.