The ezPalm Blog

Keep in mind is that no one knows your target market like you do; direct marketing or leaflet distribution is attractive to many marketers, because in many cases its positive effect can be measured directly. Due to this, expenditure on leaflet distribution keep rising and over 15 billion leaflets will be distributed annually to UK letterboxes this year. A leaflet gives you a chance to put across your argument and to draw attention to your organisation, cause or event. Leaflet distribution lets you present your ideas to people and enables you to sell your products are services on this own without the clutter of other ads. If your product is designed to appeal to a general market and you want to focus on a very specific area, door-drop advertising is a good, inexpensive way of reaching your target market. Even you remember that the results of leaflet distribution aren’t guaranteed and a poorly planned or targeted campaign will be a waste of money. If you’re blanketing or canvassing an area, using the postal service is a possible alternative to organising your own door-to-door distribution. For a return on your investment, always prepare your materials carefully. Ensure materials look professional and contain clear, useful information.

Goblet of
Fire earned more than $100 in its first 3 days.
Officially it became the fourth movie in history to earn that
much in its initial days of showing, just behind Star Wars,
James Bond and Lord of the Rings series. Though all the previous
Harry Potter films went on to top a quarter-billion dollars in
ticket sales, the new Potter movie outpaced them all. Hollywood
is now hoping that the new Harry Potter would somehow pull up
the movie industry that is currently suffering from sluggish
sales. Harry Potter fans seem to like most Harry’s performance
during a triwizard tournament with its spectacular
cinematography, and his encounter with the evil Voldemort. Many
of them claim the Goblet of Fire is by far the best of the
Potter series. The current film is much darker than the last
two. This is also the first Harry Potter film that did not
receive a PG rating. Instead, it earned a PG-13 rating due to
its ominous theme. Nonetheless, wizardry fans are screaming with
obvious delight. Although many of the subplots from the 734-page
book were dropped, none of the fans are complaining.

One of the fans said he liked the subtlety of the story. Another
said the film has a good moral for the young people, specially
when the young Potter chose to help others even at a great risk
to himself.

With the Goblet of Fire, Harry Potter
hasn’t yet lost his charm among moviegoers, though he’s
obviously grown older and starting to struggle with love.
Perhaps it because his fans are growing up with him, and they
all want to see what series of events would happen next to him.
Even adults are anxious about what the new movies brings.
According to the movie’s distributor Warner Bros., 38% of the
moviegoers who went to see the Potter film were adults without
children.

SPX fell sharply Fri on slightly stronger than expected employment reports. Short-term technical indicators suggest a trading range next week. Financial markets will be closed Apr 14th for Good Friday, and the week after next is options expiration week. However, after the next week or two, a steep downtrend may take place, since most intermediate-term technical indicators remain market bearish and the market is overvalued.

The chart below is an SPX four-month daily chart, since early Dec, with indicators. SPX closed Fri below the 20-day MA for the first time in a month, after rising to the daily upper Bollinger Band Fri morning. Moreover, SPX held the bullish flag low at 1,292, which is significant support. A fall below 1,292 may accelerate selling. However, 1,292 may hold short-term, because there are further support levels at the 50-day MA and daily lower Bollinger Band, currently roughly 1,288 and 1,289.

The ADX indicator shows little buying and little selling by large institutions, which can generate big market moves. However, there has been a little profit taking recently, along with short-selling and short-covering. Currently, the ADX green and red lines are roughly equal, while the generally flat ADX black line indicates a trendless market. Large institutions are holding, perhaps waiting for earnings guidance in Apr.

The NYSE Oscillator indicator (NYMO) continues to suggest SPX will be much lower within two months. The NYMO 50-day MA rose above 25 in early Jan and closed at negative 4 1/2 Fri. Typically, when the NYMO 50-day MA rises above 25, it will fall to negative 25. Also, the second half of the NYMO 50-day MA downtrend is more market bearish. However, two other indicators (not shown) have had somewhat offsetting effects, i.e. the moderately to severely market bullish CBOE Put/Call and the extremely market bearish VIX 200-day MA, which are affecting SPX direction. The daily NYMO closed below negative 36 1/2 Fri, which suggests an SPX upward biased next week.

There are many potential catalysts that can cause a steep market decline, e.g. slowing earnings growth, a deflating housing bubble (which will create a negative Wealth Effect to slow consumption growth), high debt levels, and a low saving rate. Moreover, there are signs of economic strain, e.g. rising employment and higher capacity utilization, which will intensify when the trade imbalance narrows, i.e. export growth rises and import growth falls, or both the current and capital accounts narrow, which will slow growth in the domestic goods market and slow foreign capital inflows, which will contribute to inflation. Financial markets seem focused on when the monetary tightening cycle will end rather than other potential crises.

Charts available at PeakTrader.com Forum Index Market Forecast section.

Arthur Albert Eckart is the founder and owner of PeakTrader. Arthur has worked for commercial banks, e.g. Wells Fargo, Banc One, and First Commerce Technologies, during the 1980s and 1990s. He has also worked for Janus Funds from 1999-00. Arthur Eckart has a BA & MA in Economics from the University of Colorado. He has worked on options portfolio optimization since 1998.

Mr Eckart has developed a comprehensive trading methodology using economics, portfolio optimization, and technical analysis to maximize return and minimize risk at the same time and over time. This methodology has resulted in excellent returns with low risk over the past four years.